Sharper
Image Ionic Breeze® Air Purifiers Are the First to Feature OzoneGuard(TM)
OzoneGuard Uses Engelhard PremAir® Catalyst to Convert Ground-Level Ozone to Oxygen SAN
FRANCISCO--(BUSINESS WIRE)--July 25, 2005--The Sharper Image (NASDAQ:SHRP) today
announced that its Professional Series(TM) Ionic Breeze® Silent Air Purifiers
now feature OzoneGuard(TM), utilizing the innovative PremAir® catalyst developed
by Engelhard Corporation (NYSE:EC) to destroy ground-level ozone by converting
ozone molecules to oxygen molecules on contact.
"Ionic Breeze Silent Air Purifiers have always met U.S. government
safety standards for ultra-low ozone by-product in electrostatic air cleaners
as well as U.S. standards for indoor medical devices," said Richard Thalheimer,
founder, chairman and chief executive officer of The Sharper Image. "OzoneGuard
reduces indoor ozone levels even further. The Sharper Image is known for incorporating
the newest technologies into unique products to enhance consumers' lives and has
made a number of significant improvements to the Ionic Breeze line since its introduction.
Ionic Breeze Silent Air Purifiers are now the first and only portable room air
cleaners to use the PremAir catalyst developed by Engelhard Corporation." "The
Ionic Breeze is an excellent application for PremAir catalyst in a consumer product,"
said Richard Gay, business development director at Engelhard. "Once the Ionic
Breeze air purifier is turned on, our ozone-destroying technology works on contact
with sustained effectiveness." Commercial applications were first introduced in
1998 on car, truck and bus radiators. The PremAir catalyst is also being applied
to commercial and residential air-conditioning units. Engelhard PremAir catalyst
represents a proven approach in the quest for cleaner air. The Sharper Image will
have exclusive rights to integrate the PremAir catalyst into portable indoor air
cleaners. Ionic Breeze became America's
most popular brand of air purifier when it revolutionized the marketplace with
Sharper Image's exclusive, patented Zenion Effect(TM) technology that circulates
air electronically and in total silence. Ionic Breeze is an electrostatic precipitator
air cleaner that traps airborne allergens and irritants on electrically charged
permanent collectors; it requires no costly replacement filters. In the Professional
Series(TM) Ionic Breeze Quadra® and Professional Series Ionic Breeze GP® (with
germicidal protection), new OzoneGuard front grills feature a PremAir catalyst.
In August, the Sharper Image will introduce an OzoneGuard attachment that will
mount on the front grill of other Ionic Breeze units, including the popular Ionic
Breeze Quadra 4.0. These items will be included in the purchase price of new units
and will be made available at a nominal cost to past purchasers. Please visit
Sharper Image stores or http://www.sharperimage.com for more details. Engelhard
Corporation is a surface and materials science company that develops technologies
to help customers in a wide array of industries improve their products and processes.
Engelhard Corporation has been a pioneer in clean-air technology for more than
30 years. The company invented the modern three-way catalytic converter now in
use on most of the world's automobiles, and continues to develop new pollution-abatement
technologies for a broadening array of applications and markets. A Fortune 500
company, Engelhard is a world-leading provider of technologies for environmental,
process, appearance and performance applications. For more information, visit
Engelhard on the Internet at http://www.engelhard.com. The
Sharper Image is a specialty retailer that is nationally and internationally renowned
as a leading source of new, innovative, high-quality products that make life better
and more enjoyable. A significant portion of sales are from proprietary products
created by the Company's product development group, Sharper Image Design. The
Company's principal selling channels include 185 Sharper Image specialty stores
throughout the United States; the award-winning Sharper Image monthly catalog
with annual circulation in excess of 98 million; and its primary Website, http://www.sharperimage.com.
The Company also has business-to-business sales teams for marketing its exclusive
and proprietary products for corporate incentive and reward programs and wholesale
to selected U.S. and international retailers. This
release may contain forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such forward-looking statements are
based on our current plans, expectations, estimates, and projections about the
specialty retail industry and management's beliefs about our future performance.
Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks,"
"estimates" or variations of such words and similar expressions are intended to
identify such forwarding-looking statements. These statements are not guarantees
of future performance and are subject to risks and uncertainties that are difficult
to predict and which may cause our actual results and performance to differ materially
from those expressed or forecasted in any such forward-looking statements. These
risks and uncertainties are discussed in our Annual Report on Form 10-K under
"Factors Affecting Future Operating Results" and include our ability to continue
to find or develop and to offer attractive merchandise to our customers, changes
in business and economic conditions, risks associated with the expansion of our
retail store, catalog and Internet operations, and changes in the competitive
environment in which we operate. Unless required by law, the Company undertakes
no obligation to update publicly any forward-looking statements. However, readers
should carefully review the statements set forth in the reports, which we file
from time to time with the Securities and Exchange Commission, particularly our
Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q and any Current
Reports on Form 8-K.
|